ASBC Initiatives

Love the Bus

Launched in 2007, Love the Bus is an annual month-long celebration held each February. The event highlights the important role of the yellow school bus in education and shows appreciation for the school bus drivers who safely transport more than 25 million children to and from school every day.

This year, ASBC also asked operations to share creative and unique ways they #LoveTheBus. Leading into the 2019 Love the Bus Campaign, ASBC will share these ideas on

School Bus Facts

Through a cooperative agreement with the National Highway Traffic Safety Administration, ASBC developed downloadable resources to help spread the word about school bus ridership. This well-researched statistical and educational information has three primary objectives:

  • Letting communities know about the benefits of school bus ridership.
  • Informing communities about how to keep children safe in and around the school bus.
  • Letting others know about the ways they can support the school bus in their community.

The material is available for anyone to use and is free of copyright restrictions at

National School Bus Safety Week

Held during the third full week of October each year, National School Bus Safety Week is an active and evolving public education program. It invites parents, students, teachers, motorists, school bus operators, school administrators, and other interested parties to join forces and address the importance of school bus safety.

The 2019 National School Bus Safety Week theme is “My School Bus, The Safest Form of Student Transportation!” The Poster Contest that launched the theme can be viewed at

Mark your Calendars

October 14-19, 2019

National School Bus Safety Week and Poster Content
2020 Theme: Red Lights Mean STOP! 

Winning poster 2018 for 2019:

February 2020

Love the Bus 
ASBC conducts a month-long celebration of the yellow bus and its drivers. Next year’s theme will focus on Stop for the Bus. See results from the 2019 Event by clicking here.

Reach Out: The American School Bus Council appreciates your interest and wants to hear from you. Please email us with any questions, thoughts, or suggestions at, or sign up for updates.