ASBC Initiatives

Love the Bus

Launched in 2007, Love the Bus is an annual month-long celebration held each February. The event highlights the important role of the yellow school bus in education and shows appreciation for the school bus drivers who safely transport more than 25 million children to and from school every day.

This year, ASBC also asked drivers and school districts to share their efforts during COVID and year round at #LoveTheBus. Leading into the 2021 Love the Bus Campaign, ASBC will share stories and a new video on Look for the new video by mid-February — just before Valentine’s Day!

School Bus Facts

Through a cooperative agreement with the National Highway Traffic Safety Administration, ASBC developed downloadable resources to help spread the word about school bus ridership. This well-researched statistical and educational information has three primary objectives:

  • Letting communities know about the benefits of school bus ridership.
  • Informing communities about how to keep children safe in and around the school bus.
  • Letting others know about the ways they can support the school bus in their community.

The material is available for anyone to use and is free of copyright restrictions at

National School Bus Safety Week

Held during the third full week of October each year, National School Bus Safety Week is an active and evolving public education program. It invites parents, students, teachers, motorists, school bus operators, school administrators, and other interested parties to join forces and address the importance of school bus safety.

National School Bus Poster Contest

The centerpiece of National School Bus Safety Week is the Poster Contest. Thousands of school districts in over 40 states participate in local and state-level competitions to select artwork that depicts school bus safety-related themes and encourages and promotes school bus safety. The winning posters are used to promote safer school transportation for everyone.

We have attached updated Poster Guidelines for distribution: 2021-22 NATIONAL SCHOOL BUS SAFETY POSTER CONTEST RULES


Mark your Calendars

2021-22 Poster Theme 

National School Bus Safety Week and Poster Contest for October 2021
2021-22 Theme: 1 Bus + 1 Driver = a BIG Impact on Education

Winning 2020 Poster: 

Huyen Pham, Northbrook Middle School, Atlanta, GA

Print the 2020-21 Be Safe – Know the Danger Zone poster on your own!

  • Click here, if you plan to print the poster at your office or home.
  • Click here, if you plan to send the poster to a professional print shop to print.

February 2022

Love the Bus 
ASBC has kicked off #LoveTheBus month! We’re excited to share stories with you throughout the month about how the #YellowSchoolBus transports, inspires and connects all of us. Got a love letter you want to share? Submit your story on our website.



Reach Out: The American School Bus Council appreciates your interest and wants to hear from you. Please email us with any questions, thoughts, or suggestions at, or sign up for updates.