ASBC Initiatives

Love the Bus

Launched in 2007, Love the Bus is an annual month-long celebration held each February. The event highlights the important role of the yellow school bus in education and shows appreciation for the school bus drivers who safely transport more than 25 million children to and from school every day.

This year, ASBC also asked drivers and school districts to share their efforts during COVID and year round at #LoveTheBus. Leading into the 2021 Love the Bus Campaign, ASBC will share stories and a new video on Look for the new video by mid-February — just before Valentine’s Day!

School Bus Facts

Through a cooperative agreement with the National Highway Traffic Safety Administration, ASBC developed downloadable resources to help spread the word about school bus ridership. This well-researched statistical and educational information has three primary objectives:

  • Letting communities know about the benefits of school bus ridership.
  • Informing communities about how to keep children safe in and around the school bus.
  • Letting others know about the ways they can support the school bus in their community.

The material is available for anyone to use and is free of copyright restrictions at

National School Bus Safety Week

Held during the third full week of October each year, National School Bus Safety Week is an active and evolving public education program. It invites parents, students, teachers, motorists, school bus operators, school administrators, and other interested parties to join forces and address the importance of school bus safety.

National School Bus Poster Contest

This past fall, ASBC and the members of the National School Bus Safety Week Poster Committee announced deadline changes to the 20-21 National School Bus Safety Week Poster Contest for use in October 2021. Schools and school transportation have been significantly impacted by COVID-19. As we all work to get students safely back to school and achieve a new norm, the committee recognizes the need to adjust the guidelines for the National School Bus Safety Contest.

Because students, as well as their teachers, have been focused on virtual learning, the committee believes that there has not been adequate time to promote or participate in the contest.

The committee would like to extend the drawing time for the posters until February 12, 2021. We are suggesting that state directors adjust their deadlines for submission to sometime in March. We will utilize ASBC’s February Love the Bus Month to further promote the contest.

The Poster Committee would like to have the state directors submit their winning entries to ASBC at PO Box 150790, Austin, TX 78715 by April 1, 2021. The committee will select each division winner and the overall winner by May 1, 2021 so that winning students can be notified in May prior to the release of school.

We have attached updated Poster Guidelines for distribution:  2021 NATIONAL SCHOOL BUS SAFETY POSTER CONTEST RULES

Letter to State Directors Regarding New Rules: 9-20-ASBC-Lt-State-Directors

Mark your Calendars

2021 Poster Theme 

National School Bus Safety Week and Poster Contest for October 2021
2021 Theme: Be Safe – Know the Danger Zone

Due to COVID the deadline for 2021 was changed. Posters can be drawn anytime between September 2020 and February 12, 2021. The posters must be submitted to state directors by March 1, 2021 or the designated individual state deadline.

Winning STATE contest posters must be received by ASBC from state administrators by April 1, 2021. Posters should be sent to ASBC at 13800 FM 1826, Austin, TX 78737.

For information, call 512.565.9500

Winning poster 2018 for 2019:

February 2021

Love the Bus 
ASBC has kicked off #LoveTheBus month! We’re excited to share stories with you throughout the month about how the #YellowSchoolBus transports, inspires and connects all of us. Got a love letter you want to share? Submit your story on our website.



Reach Out: The American School Bus Council appreciates your interest and wants to hear from you. Please email us with any questions, thoughts, or suggestions at, or sign up for updates.